For Founders

Have you heard about the global push towards a circular economy? It’s not just a fancy idea anymore; it’s a real thing happening all around us. We’re seeing exciting and practical actions in different areas, and it’s all about how we manage our precious resources and create lasting value from them. By focusing on how we use our resources wisely and innovatively, we’re all working together to build a more sustainable and resilient future for everyone. There are so many amazing initiatives leading this charge, each tackling different but related aspects of this crucial transition away from the old “take-make-dispose” model that’s been plaguing our industrial systems for too long. One of the most exciting areas is how we can use the power of digitalization and data management to extract the most value from our resources. Imagine all the insights we can gain into the complex flows of materials and our consumption habits. With advanced analytics, the Internet of Things (IoT), and artificial...

Imagine a world where the ubiquitous packaging that diligently preserves the freshness of our groceries, safeguards the integrity of our purchased products, and facilitates their convenient transport, transcends its current fate as a disposable commodity. Envision a future where this essential element of modern life doesn't culminate in overflowing landfills and environmental degradation, but instead transforms into a valuable and readily accessible resource, poised to be utilized again and again in a continuous loop of material valorization. This vision is not merely a utopian ideal confined to the realm of hopeful imagination; it represents a tangible and increasingly attainable future that we are actively constructing, brick by innovative brick, driven by groundbreaking advancements in recycling technologies and a fundamental rethinking of our relationship with packaging. The journey towards establishing a truly circular economy for the vast and complex world of retail packaging...

Have you ever been mesmerised by a towering skyscraper or a sleek, modern bridge, wondering how they were built? Beyond their impressive size and clever design, there’s a big question: how can we, as a global community, build structures for tomorrow that are not only smarter and more efficient but also environmentally friendly? Well, it seems like the answer might be in the world of plastics and composites. These versatile materials, which are often overlooked or even criticised in traditional construction stories, have the potential to change the way we design, build, and take care of our built environment. Recently, I came across a really interesting and helpful way to think about how we can make plastics and composites more common in the construction industry, which is often quite conservative. This approach, called market shaping, is a proactive and intentional way to guide the market towards embracing all the amazing possibilities that these innovative materials offer. Think of ma...