For Founders

For ages, we’ve all been told to “Reduce, Reuse, Recycle.” It’s been our go-to plan to deal with the mountains of waste we create in our daily lives. These three “Rs” have been a great starting point, guiding us to make changes and shaping policies to protect the environment. But as we face bigger environmental challenges and need real change, we need to think more deeply about whether this old way of doing things is enough to create a sustainable future. Imagine a new way of thinking about sustainability, a big step forward in how we live and work. That’s what the “4R” framework is all about. It’s a comprehensive and ambitious plan to change our relationship with the planet’s resources. The goal is to make a real difference by 2050. The “4R” framework recognises that just recycling stuff after we’re done with it isn’t enough to deal with the scale and complexity of our environmental problems. It’s not just about making recycling systems better, although that’s important. It’s about th...