We’re at a really important moment in our relationship with the stuff we use every day. There are so many different kinds of resources flowing through our global economies, and it’s a complex challenge to manage them properly, especially when it comes to what happens to them after they’re used up. But guess what? This challenge is actually a great opportunity for us to change our way of thinking and create a more sustainable future. Instead of just throwing things away, we can turn them into valuable resources that can be used to make new products and drive economic growth. Imagine a world where the things we used to throw away are actually treated as precious assets, and they’re the building blocks for all sorts of innovative new products. This is the vision that’s driving a really exciting initiative that’s exploring four different ways to unlock the hidden potential in our waste streams. This initiative is all about giving our daily lives a fresh makeover, and one of the most exciti...
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