For Founders

Have you ever been mesmerised by a towering skyscraper or a sleek, modern bridge, wondering how they were built? Beyond their impressive size and clever design, there’s a big question: how can we, as a global community, build structures for tomorrow that are not only smarter and more efficient but also environmentally friendly? Well, it seems like the answer might be in the world of plastics and composites. These versatile materials, which are often overlooked or even criticised in traditional construction stories, have the potential to change the way we design, build, and take care of our built environment. Recently, I came across a really interesting and helpful way to think about how we can make plastics and composites more common in the construction industry, which is often quite conservative. This approach, called market shaping, is a proactive and intentional way to guide the market towards embracing all the amazing possibilities that these innovative materials offer. Think of ma...