For Founders

Have you ever stopped to think about the amazing journey your clothes take? From the raw materials they come from to what happens to them when they’re no longer useful in your wardrobe, the textile industry is part of a super complex and fascinating global system. And guess what? This industry is going through a major transformation right now because people are becoming more aware of its environmental and social impact. Today, we’re going to talk about some exciting and groundbreaking things happening in Finland, a country that’s always shown a knack for tackling big global challenges with a mix of cutting-edge innovation and a really forward-thinking attitude. A book called “Success Cases from Finland” caught our attention. It’s all about the incredible and diverse work being done in the whole textile value chain in this Nordic nation. It’s really inspiring to see how focused they are on creating innovative and sustainable materials and implementing solutions that make the whole syste...

Have you heard about the global push towards a circular economy? It’s not just a fancy idea anymore; it’s a real thing happening all around us. We’re seeing exciting and practical actions in different areas, and it’s all about how we manage our precious resources and create lasting value from them. By focusing on how we use our resources wisely and innovatively, we’re all working together to build a more sustainable and resilient future for everyone. There are so many amazing initiatives leading this charge, each tackling different but related aspects of this crucial transition away from the old “take-make-dispose” model that’s been plaguing our industrial systems for too long. One of the most exciting areas is how we can use the power of digitalization and data management to extract the most value from our resources. Imagine all the insights we can gain into the complex flows of materials and our consumption habits. With advanced analytics, the Internet of Things (IoT), and artificial...

Imagine a world where the ubiquitous packaging that diligently preserves the freshness of our groceries, safeguards the integrity of our purchased products, and facilitates their convenient transport, transcends its current fate as a disposable commodity. Envision a future where this essential element of modern life doesn't culminate in overflowing landfills and environmental degradation, but instead transforms into a valuable and readily accessible resource, poised to be utilized again and again in a continuous loop of material valorization. This vision is not merely a utopian ideal confined to the realm of hopeful imagination; it represents a tangible and increasingly attainable future that we are actively constructing, brick by innovative brick, driven by groundbreaking advancements in recycling technologies and a fundamental rethinking of our relationship with packaging. The journey towards establishing a truly circular economy for the vast and complex world of retail packaging...